Deep red in color with a dark core. Fervent character with full black fruit flavors, sweet undertones and firm tannins. A high-quality reserve wine with a unique expression of its boutique, hillside origin. Bronconess is a Wine Brand Created by WMU Leadership and Business Strategy Students. The Leadership and Business Strategy program at Western Michigan University looks to create business leaders who strive for purpose, values, and profit. 100% of the profits from Bronconess goes to providing scholarships to pursue world-class experiential learning opportunities.