Dr. Bronner’s Peppermint All-One Toothpaste contains organic ingredients to reduce plaque, whiten teeth and freshen breath. Coconut oil is a traditional oral care staple in india where it is a gentle, effective cleanser. We include it in our formulation along with baking soda to polish and whiten teeth. Organic peppermint oil and menthol crystals freshen breath and stimulate teeth and gums to promote overall oral health. Use our toothpaste twice daily. Includes one 5 oz. tube of Dr. Bronner’s Peppermint All-One Toothpaste. Dr. Bronner’s was founded in 1948 by Emanuel Bronner, a third-generation master soapmaker. Still family-owned and run, Dr. Bronner’s honors its founder’s vision by continuing to make socially & environmentally responsible products of the highest quality, and by dedicating our profits to help make a better world.